Available for advisory, board & operating roles

I build strategic partnerships that create revenue.

For more than twenty years I’ve been the person operators call when they need a distribution engine, a franchise system, or a partnership channel that actually compounds. Today I operate a HOTWORX franchise in Honolulu and take on a small number of advisory, board, and BD engagements each year.

Matthew Papke

Ways we can work together

Four seats at your table.

Every engagement gets the same operator’s lens — how do we turn this into repeatable, partnership-led revenue?

01

Business partner

Co-invest, co-build, co-own. I take equity stakes where I can move the top line and shape culture from day one.

02

Operating executive

Full-time seat as a marketing, revenue, or general management leader. Twenty years of P&L accountability across franchise, DTC, and services.

03

Board member & advisor

Independent director or advisory-board seat for founder-led and PE-backed companies scaling from $5M to $50M+.

04

Business development

Head of BD or fractional CRO. I open doors, close strategic partnerships, and build referral engines that compound.

About

An operator who happens to be a great marketer.

I’ve spent my career at the intersection of marketing, partnerships, and operations — the places where growth actually gets built. I’ve run marketing, opened new channels, recruited franchisees, and now sign the front and back of the paychecks as an owner.

That range is why founders, PE sponsors, and boards bring me in. I’ve been the executive, the operator, and the partner. I know what each seat actually needs to hear.

20+
Years building revenue-generating partnerships
$100M+
In partnership-driven pipeline created across roles
Multi-unit
Franchise operator and owner in premium fitness
2,300+
Executive network on LinkedIn

Experience

Two decades. One thread: partnerships that create revenue.

  1. 2024 — Now

    Owner HOTWORX Honolulu

    Honolulu, HI

    Co-own and operate a premium 24/7 infrared fitness franchise. Built the local brand, membership engine, and partnership network from launch.

  2. 2020 — Now

    Advisor & Operator Growth-stage brands

    United States

    Advisory and fractional engagements with founder-led consumer and services businesses on go-to-market, partnerships, and franchise development.

  3. 2000s — 2020s

    Marketing & BD Leadership Multi-brand career

    United States

    Two decades leading marketing, partnerships, and business development inside multi-unit operators, franchise systems, and growth-stage brands.

Full role history and references available on request or via LinkedIn.

How I work

Partnerships beat ads. Distribution is a compounding asset — I build it deliberately.

— Principle 01

Operator first, marketer second. I only recommend what I've been accountable for.

— Principle 02

Own the outcome. Comp me on results, not activity.

— Principle 03

Beyond the deal

Service, civic leadership, and a founder’s discipline — the through-line is freedom and ownership.

Service

United States Marine Corps

Infantry — honorably discharged. The Marines set the standard for discipline, accountability, and mission focus that still runs through every operating role.

Civic

Elected & Party Leadership

National Delegate, Republican National Convention (Arizona). City Council candidate, Tempe, AZ. Vice President, LD26 Republicans (AZ). Founding organizer, Ron Paul Arizona. Non-partisan in business — consistent in defending individual freedom and free markets.

Community

President, Homeowners Association

Elected by neighbors to steward budgets, contracts, and long-range planning — small-scale governance is where operating discipline shows.

Founder

Rocket Nutrition

Owner of getrocketnutrition.com. Twenty years studying Traditional Chinese Medicine and martial arts inform a product line built around real performance and recovery.

Let’s talk

If you’re building something that needs a partner, an operator, or a seat at the board — reach out.

I take on a small number of new engagements each year. The best projects start with a candid conversation.